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‘Hell on Wheels’ Is Coming: Squawking Truck to Ruffle Feathers at World Rooster Competition

For Quick Launch:
September 20, 2022

Robin Goist 202-483-7382

London, Ky. – Diners on the World Rooster Competition simply may suppose twice about chowing down on birds’ wings and different physique components after they see—and listen to—“Hell on Wheels,” PETA’s new guerilla-marketing marketing campaign that includes a life-size rooster transport truck lined with photos of actual chickens crammed into crates on their option to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that folks go vegan. The truck will stake out the pageant on Thursday, Friday, and Saturday as a part of the group’s nationwide tour.

“Behind each Buffalo or barbecued rooster wing is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their loss of life,” says PETA Govt Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an enchantment to anybody who eats rooster to do not forget that the meat trade is merciless to birds and that the kindest meal is a vegan one.”

Birds killed for his or her flesh are bred to develop such unnaturally massive higher our bodies that their legs typically turn into crippled beneath the load, and the sheds to which they’re confined are so filthy that the purple, watery goo in packages of rooster is known as “fecal soup.” They’re trucked by way of all climate extremes, generally over tons of of miles and with none meals or water, to slaughterhouses, the place their throats are slit—typically whereas they’re nonetheless aware.

The “Hell on Wheels” tour has included stops outdoors a number of different meals festivals and state gala’s: the West Chicago Meals Competition, the Style of Buffalo in New York, Nashville’s Scorching Rooster Music Competition and the Memphis Rooster & Beer Competition in Tennessee, and the Illinois State Honest in Springfield. The truck has additionally pushed by rooster eating places in Baltimore, Cleveland, Philadelphia, Pittsburgh, St. Louis, and different cities.

PETA—whose motto reads, partially, that “animals will not be ours to eat”—opposes speciesism, a human-supremacist worldview. For extra data, please go to or observe the group on Twitter, Fb, or Instagram.



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