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Adidas probing allegations about Kanye West’s conduct

Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the way forward for their partnership: adidas + KANYE WEST Jonathan Leibson/Getty Photographs for ADIDAS/AFP (Picture by Jonathan Leibson / GETTY IMAGES NORTH AMERICA / Getty Photographs by way of AFP)

Adidas mentioned Thursday it was investigating claims in opposition to Kanye West after a report detailed alleged inappropriate conduct, simply weeks after the German sportswear big ended its partnership with the rapper.

US journal Rolling Stone reported claims that the rapper performed pornography to Adidas employees in conferences, and mentioned porn and confirmed an intimate picture of ex-wife Kim Kardashian in job interviews.

It mentioned former members of the workforce concerned in “Yeezy” — the product line designed with the rapper — had launched a letter alleging Adidas executives have been conscious of the conduct, which went on for years, however turned a blind eye.

“It’s at present not clear whether or not the accusations made in an nameless letter are true,” Adidas mentioned in an announcement.

“Nevertheless, we take these allegations very significantly and have taken the choice to launch an unbiased investigation of the matter instantly to deal with the allegations.”

The Rolling Stone report, citing unnamed former employees, alleged the rapper used intimidation ways with staff, which have been usually directed in direction of girls.

Within the letter, the ex-Yeezy staff urged Adidas to deal with “the poisonous and chaotic setting that Kanye West created”.

The brand new revelations got here after Adidas final month terminated its profitable tie-up with West — recognized formally as Ye — after a collection of anti-Semitic outbursts by the star.

On the time, the corporate mentioned his feedback have been “unacceptable, hateful and harmful”.

Controversial rapper

The sports activities clothes shop took a heavy monetary blow from the transfer, which it forecast would minimize its 2022 web revenue in half.

In its newest assertion Thursday, Adidas mentioned it has been and continues to be “actively engaged in conversations with our staff in regards to the occasions that result in our resolution to finish the partnership.

“They’ve our full assist and as we’re working via the small print of the termination.”

Adidas started a assessment of its relationship with West after he appeared at a Paris trend present carrying a shirt emblazoned with “White Lives Matter”, a slogan created as a backlash to the Black Lives Matter motion.

Days later he was locked out of Twitter and Instagram over anti-Semitic threats.

The artist was related to rival sportswear firm Nike for years however broke away in 2013, lending his identify to Adidas as they launched their first Yeezy shoe in 2015 — a partnership that went on to make him a billionaire.

Together with Beyonce, Stella McCartney and Pharrell Williams, West has been one of many prime names utilized by Adidas to spice up gross sales, particularly on-line.

However rights campaigners and leisure world figures had heaped strain on Adidas to cease working with the rapper.

US clothes firm Hole and Paris-based trend home Balenciaga have additionally not too long ago ended tie-ups with West.

Earlier this month, Adidas named a brand new CEO — Bjorn Gulden, chief of rival clothes shop Puma. In addition to the fallout from the West controversy, he faces the duty of enhancing gross sales which have been hit by COVID-19 restrictions in key market China.


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